TOMMY HILFIGER JOINS CADILLAC FORMULA 1® TEAM AS OFFICIAL APPAREL PARTNER

This marks the first partnership announcement Cadillac Formula 1® Team has made as they prepare to race in the 2026 Formula 1® World Championship and compete at the pinnacle of global motorsport. The sponsorship builds on Tommy Hilfiger’s history of bringing fashion to the track with plans for fanwear collections, disruptive campaigns with the team and drivers, and immersive events and activations that give consumers physical and digital front row access.

Known for showing up in defining cultural moments across fashion, art, music, entertainment and sport, for over 40 years, Tommy Hilfiger continues its legacy of bold collaborations across entertainment and sport. The brand brings its spirit of ‘fashiontainment’ to F1® at a time when the sport’s popularity is at an all-time high. Celebrating the arrival of Cadillac Formula 1® Team as the first new addition since 2016, the partnership sets the stage for a fresh era of style, energy and storytelling in the sport.

“Two icons. One vision. A bold new era of American motorsport,” said Mr. Tommy Hilfiger. “We’re proud to continue our Formula 1® story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1® while pushing it forward — celebrating where we come from, and reimagining where we can go. As the sport’s presence around the globe continues to soar, there’s never been a better time to dream big, and show the world what an American team can bring to the grid.”

In March 2025, the Cadillac F1® Team received final approval to join the pinnacle of motorsport. Formed by TWG Motorsports and General Motors, the team brings together a legacy of engineering excellence and a shared commitment to innovation and performance—representing a bold new chapter in American participation on the global Formula 1® stage.

“We are an American team representing one of the most iconic American brands of all time,” said Cadillac Formula 1® Team Principal Graeme Lowdon. “TOMMY HILFIGER too is an American icon, and the brand’s legacy in Formula 1® is unmatched. As we bring a bold new vision to the paddock, this partnership truly reflects the spirit of what we’re building. Together, we’re not only racing, but driving innovation that will shape the future of both entertainment and engineering.”

“From the very beginning, entertainment and sport have been part of our brand’s heritage,” said Lea Rytz Goldman, Global Brand President, Tommy Hilfiger. “By doubling down in motorsport, we are excited to present a fresh expression of what’s possible when fashion evolves at the speed of pop culture. This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1®.”

“Tommy Hilfiger is an American original, and we’re proud to welcome them as our first official partner,’’ said Dan Towriss, CEO of Cadillac Formula 1® Team. “This collaboration represents the fusion of two bold, innovative brands—where performance meets iconic style. As we build a team that reflects American ambition on the global F1® stage, this partnership sets the tone for what’s ahead.”

Tommy Hilfiger brings over three decades of experience in the sport, having written the playbook on how fashion shows up on the grid. Cadillac F1® Team, backed by TWG Motorsports and General Motors, enters with deep racing roots and a lifestyle-led perspective — championing the dream of a new all-American team built to compete at the highest level.

The partnership includes team kits featuring the brand’s signature design and iconography, with the TOMMY HILFIGER logo proudly displayed on the car, driver suits and helmets. Fanwear collections will also launch, fusing TOMMY HILFIGER’s “Prep Made Modern” aesthetic with the performance-driven codes of Cadillac Formula 1® Team - challenging convention and setting a new standard for lifestyle partnerships in the sport.

Over its 40-year history, Tommy Hilfiger has built a unique legacy across the world of sport— partnering with athletes and events across competitive sailing, golf, snow sports and soccer. A lifelong Formula 1® fan, Hilfiger’s passion began as he peered through the fences at Watkins Glen racetrack, once home to the U.S. Grand Prix. That passion evolved into a decades-long involvement. Since the ’90s, Tommy Hilfiger has sponsored Team Lotus, Ferrari, and Mercedes-AMG F1®, and collaborated with Sir Lewis Hamilton to push the boundaries of sport and style. Today, the brand continues to break new ground with F1® The Movie and The APXGP Collection, fronted by Brand Ambassador Damson Idris. Reinforcing its commitment to breaking convention, Tommy Hilfiger also sponsors F1® Academy and rising star Alba Larsen—championing inclusivity and placing women at the forefront of the grid.

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @CadillacF1 .

About TOMMY HILFIGER

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.

Global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2023 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.

About PVH Corp

PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit https://www.pvh.com. Follow us on Instagram and LinkedIn.

About CADILLAC FORMULA 1® TEAM

The Cadillac Formula 1® Team is a specialist motor racing team that designs and builds racing cars to compete in the FIA Formula 1® World Championship™. Backed by TWG Motorsports and General Motors, the Cadillac Formula 1 Team has operations in Fishers, Indiana (USA); Charlotte, North Carolina (USA); and Silverstone, Northamptonshire (UK). Recognising the importance of racing in an environmentally responsible manner, the Cadillac Formula 1® Team has been awarded the FIA 3-Star Environmental Accreditation, which represents the highest environmental standard in motorsport. With the confidence to dream big and the passion to deliver, the Cadillac Formula 1® Team is building everything from the ground up, from high-performance race cars to an inclusive, values-driven culture, and will begin racing in the FIA Formula 1 World Championship™ in 2026.

About TWG Motorsports

TWG Motorsports is the motorsports entity of TWG Global, created to unify a robust racing portfolio across the world’s biggest stages in Formula 1®, INDYCAR, Formula E, IMSA and NASCAR. With strategic partnerships that include General Motors on the Cadillac Formula 1® Team and ownership of Andretti Global, Wayne Taylor Racing and Spire Motorsports, TWG Motorsports combines deep technical expertise, proven competitive excellence and industry-leading marketing acumen. TWG Motorsports is committed to innovating, growing and winning at the highest levels of the sport. Visit twgmotorsports.com for more information.