TOMMY HILFIGER AND CADILLAC FORMULA 1® TEAM LAUNCH FANWEAR FOR A NEW ERA OF MODERN AMERICAN SPORTSWEAR
As Formula 1® continues its rise as a global cultural force, this collection marks the Cadillac Formula 1® Team’s arrival on the grid with Tommy Hilfiger as Official Apparel Partner, ahead of the 2026 season.
February 5, 2026 — New York City, New York, Indianapolis, Indiana and Silverstone, UK — Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces the fanwear collection for the Cadillac Formula 1® Team, including replica versions of the team kit and a range of co-branded styles. Additional drops are planned throughout the 2026 season for select races and key driver moments. As the team’s complete style expression, the range is rooted in a shared heritage of iconic design and progress, bringing vibrant design and bold innovation to the global Formula 1® stage.
As the team’s exclusive fanwear partner, Tommy Hilfiger and the Cadillac Formula 1® Team come together around one vision for American motorsport style. Rooted in TOMMY HILFIGER’s Classic American Cool style, the offering draws on the brand’s longstanding connection to the sport and reimagines timeless design codes with a confident, contemporary edge. It’s a fresh take on trackside dressing — shaped by belonging, self-expression and authenticity.
“This collection celebrates the TOMMY HILFIGER brand’s legacy in Formula 1® and the sport it has become today,” said Lea Rytz Goldman, Global Brand President, Tommy Hilfiger. “For decades, Tommy has brought fashion into sport and entertainment, and Formula 1 is now a major cultural force where we show up in a unique way. Partnering with the Cadillac Formula 1 Team allows us to create prep classics that are confident, collectible and made for fans.”
The fanwear range channels team pride through everyday silhouettes. Replica pieces echo the official team kit, from driver caps to T-shirts and polos, with the apparel elevated by moisture-wicking performance and precision detailing. A refined palette of co-branded colors including red, white and black, accented with metallic and chrome touches, reinforces a feeling of belonging and the spirit of race culture.
“This collaboration brings together two iconic American brands with a shared belief in design, performance and cultural relevance,” said Cassidy Towriss, Chief Brand Advisor, Cadillac Formula 1® Team. “Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated, and true to the identity we’re building. The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the Cadillac Formula 1 Team takes shape on and off the track.”
Across the season, the collection features a series of collectible drops, each telling a story in motion. City-inspired Race Specials capture the energy of Miami, Austin and Las Vegas through unique colorways and localized artwork, while graphic updates channel team identity, race locations and driver elements. Rooted in themes of heritage and character, every release expands the visual universe of the partnership. Formula 1®’s transformation into a style-led, entertainment-powered global spectacle has been years in the making. Tommy Hilfiger helped drive that shift early on, playing a memorable role in bringing fashion and storytelling to the paddock. From pioneering ’90s team partnerships to shaping today’s “fashiontainment” era — most recently through its sponsorship of F1® The Movie (2025) — the brand has continually pushed the sport into new cultural spaces. Now, that momentum continues with the Cadillac Formula 1® Team, whose entry on the grid marks a new chapter in American innovation and cultural impact, alongside the announcement of driver Sergio ‘Checo’ Pérez as Global Menswear Ambassador. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @CadillacF1. About TOMMY HILFIGER TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. The brand’s collections celebrate “Prep made Modern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections and products including men’s, women’s and kids’ sportswear, denim, accessories, footwear and fragrance. Part of PVH Corp. [NYSE: PVH], global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2024, with broad distribution around the world, including its largest global flagship store at tommy.com. Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn. About PVH Corp. PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit PVH.com. Follow us on Instagram and LinkedIn. About Cadillac Formula 1® Team The Cadillac Formula 1® Team is a specialist motor racing team competing in the FIA Formula 1® World Championship. Backed by TWG Motorsports and General Motors, the team has operations in Indianapolis, Indiana (USA); Charlotte, North Carolina (USA); and Silverstone, Northamptonshire (UK). With the confidence to dream big and the passion to deliver, the Cadillac Formula 1® Team is building everything from the ground up – from high-performance race cars to an inclusive, values-driven culture. The team will make its Formula 1® debut in 2026. Learn more at cadillacf1team.com For media enquiries, interviews and further information, please contact: Cadillac Formula 1® Team Lucy Genon, lucy.genon@cadillacf1team.com